Twitter 101, Part 2
Part 1 was all about understanding Twitter, its benefits, and initial setup. Now it's time to introduce you to tools and resources that will help you make the most out of Twitter.
View ArticleTwitter 101, Part 3
You can't ignore Twitter's explosive growth, and the conversation is only going to get bigger. The more you know how to use this tool, the more effective you'll become.
View ArticleSEO Tools 101, Part 1
Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will...
View ArticleSEO Tools 101, Part 2
SEO tools won't solve your problems if you have poor content. But they will help identify problem areas you should address.
View ArticleClick Fraud 101
Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.
View ArticleSearch Engine Submission 101, Part 1
This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows.
View ArticleSearch Engine Submission 101, Part 2
Search engine submission is not a silver bullet that will instantly launch you into higher rankings. Today, submitting XML Sitemaps is not necessary, but could potentially offer better response time.
View ArticleVideo Search 101, Part 1
With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for...
View ArticleVideo Search 101, Part 2
Last time, we looked at keyword research, tips on video production, and landing pages for video search. Today, we'll look at distribution and keyword placement and tracking/analytics.
View ArticleEffective PPC Ad Copy 101, Part 1
One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might...
View ArticleEffective PPC Ad Copy 101, Part 2
We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase...
View ArticleBlogs and Blogging: The Basics
Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog.
View ArticlePPC Bid Management 101
A review of bid management tools that are available to help you manage, track, and analyze PPC campaigns across search engines, best practices for managing your bids, differences between manual and...
View ArticleLink Building Tactics 101, Part 1
Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying...
View ArticleLink Building Tactics 101, Part 2
Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections...
View ArticleDeveloping a Social Media Strategy 101, Part 1
Many businesses want to integrate social media into their marketing mix, but aren't sure where to start. Using social media correctly helps companies engage audiences in new ways, be more personable,...
View ArticleDeveloping a Social Media Strategy 101, Part 2
Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek.
View ArticleGoogle Analytics 101, Part 1
How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free.
View ArticleGoogle Analytics 101, Part 2
Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic.
View ArticleMobile Search 101, Part 1
With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go?
View ArticleMobile Search 101, Part 2
One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image...
View ArticleInternational SEO 101
International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy.
View ArticleGoogle Wave 101
Check out Google's new real-time platform combining instant messaging, e-mail, document creation, and collaboration.
View ArticleInternet Law 101, Part 1
The basics of trademark law and some guidelines on the proper use of testimonials and endorsements.
View ArticleInternet Law 101, Part 2
Learn the basics about copyrighting your Web site content, Web agreements, privacy policy issues, and domain issues including cybersquatting, typosquatting, hijacking, and transfer fraud.
View ArticleFacebook 101
The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications.
View ArticleFacebook Fan Pages 101
Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages.
View ArticleFacebook Marketing 101
Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches.
View ArticleMeasuring Success 101, Part 1
Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success.
View ArticleMeasuring Success 101, Part 2
Don't disregard fundamentals such as defining goals, incorporating benchmarks, and using tools when setting up success metrics.
View ArticleUsability and SEM 101, Part 1
To bridge the gap between setting the right SEM promise and delivering the expected Web site experience, we need to better understand users needs and desires and incorporate them into our Web design...
View ArticleUsability and SEM 101, Part 2
More tips on Web usability, SEO, behavioral design, and how Web accessibility factors in.
View ArticleLink Building Tactics 101, Part 1
Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying...
View ArticleLink Building Tactics 101, Part 2
Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections...
View ArticleArticle Marketing 101
How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content.
View ArticleE-mail Marketing 101
Tips on e-mail marketing providers, how to build an e-mail database, e-mail frequency, spam compliance, landing pages, graphics, social media, and more.
View ArticleUniversal Search 101
Optimizing for universal search offers new opportunities to develop richer content, explore new marketing channels, and sets you up for future success.
View ArticleUniversal Search Optimization 101
Specific tips for optimizing videos, images, local search, news, shopping, or other rich content.
View ArticleGoogle Buzz 101
For those of you who are just tuning in and trying to understand what Google Buzz is and how it works, this article will answer some of the basic questions and help get you started using it.
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